Following the example Snook set out with his advertising method I’ve made some important changes to the advertising process here on openswitch. This method has the possibility to be quite lucrative for early adopters. I used quite a bit of the terminology from Jonathan’s advertising page, what can I say? The way he worded things is perfect.
To get the ads to rotate randomly I followed this tutorial. I basically created three different ad slots, all of them rotating apart from the others. Pretty slick.
Ad format
There are two ad formats to choose from. Each ad duration will be for one month.
Article graphic ad
One graphic-based ad spot featured after the article, before the comments.
- Ad size: 520×60 / 468×60
- Up to four ads randomly rotated across all article pages.
- An ad can be locked in (essentially purchasing all 4 ad rotations).
- The slot may use an IAB standard 468×60 banner or may take advantage and use the full 520 pixel width.
Site-wide Graphic Ad
Two graphic-based ad spots to appear on all pages on openswitch.org (with the exception of 404 pages).
- Ad size: 120×90 as per the IAB standard
- Up to four ads randomly rotated per spot.
- An ad can be locked in (essentially purchasing all 4 ad rotations for a single spot).
Pricing
| Format | Price per month (US$) | “Lock-in” Price per month |
|---|---|---|
| Article Graphic Ad 520×60 | $15 | $40 |
| Site Graphic Ad 120×90 | $10 | $30 |
Things to keep in mind
Please note the following:
- All ads will require approval before going live. No animated GIFs or Flash animations. Graphics may be provided in GIF, JPG, or PNG formats.
- If ad capacity is below 100% for a given format, your ad will receive a higher ad rotation free of charge. In other words, if only 3 out of 4 ad spots were sold, the 3 ads will share the rotation for the month. This means that those to purchase ads first will get significantly more “display time” for the price.
- All payments can be made via Paypal. Alternate payment methods can be arranged upon request.
- Campaigns can be started at any time of the month and are only limited by ad spot availability. For example, if a campaign is started on the 4th of the month at 00:00:00 then the campaign will end on the 4th of the following month 00:00:00.
All interested parties should contact me.
